Hello Future: who do you want to be tomorrow?
Scenarios, stories, events and workshops offering new perspectives on the jobs of tomorrow. Have you ever tried asking a young person “Who do you want to be tomorrow?” We have! Learn more about the project dedicated to the younger generations.
What new work scenarios are emerging?
What new professions will these scenarios generate?
What challenges await us and what skills will they require?
These are just some of the questions asked by HELLO FUTURE: Who do you want to be tomorrow? - a project developed in collaboration with Cisco and TEH-Ambrosetti, with contributions from IAAD and Open Incet - in order to try and understand how the labour market may evolve in the future.
To this end, we created an experiential campaign designed to inspire young people aged between 14 and 19 and help them discuss and reflect on the professions of tomorrow. The classes involved took part in a day of activities split into three themes - learning, making and sharing - and designed to help them take a first step toward their future.
HELLO FUTURE was addressed to the students of five high schools, and took place on 12 October in Turin, c/o Open Incet, on the occasion of Torino Design of the City, and on 17 October in Milan, c/o Logotel, as part of Milano Fall Design Week.
In developing the HELLO FUTURE experience, we started out by exploring nine evolving scenarios and nine stories of people who have seized the opportunities offered by these scenarios and created new professions and roles, such as the IT beekeeper, the digital nomad, and the chef who researches and cooks wild foods.
These stories - which provide the context and the starting point for the HELLO FUTURE experience in the learning phase - touch on issues such as IT security, digital psychology, nutrition, robotics, design and smart cities.
Starting from these scenarios and these stories, the students discussed and exchanged ideas on the challenges and professions of the future, drawing up the identikit of a hypothetical profession of the future, under the supervision of the internationally renowned designer, Dominic Wilcox.
The classes then shared their ideas and projects during the dedicated phase.
HELLO FUTURE sets out to encourage reflection and generate experiences, allowing young participants to experiment with unconventional activities, explore new ideas, develop crucial skills and perceptions, and generally open their minds.
To learn more about the scenarios and people behind the 9 stories, visit HELLO FUTURE.